Houston web & AI studio
Houston web & AI studio building custom systems for small teams and owner-led businesses.
We build sites that act like a front desk, sales assistant, and simple ops hub, so your business feels less 'held together by DMs.'
Built for teams that are done duct-taping their operations together
We work with businesses that have outgrown scattered tools and manual processes. If you're ready to turn your website, forms, and workflows into one simple system that actually runs without you, we're a fit.
Local businesses
Service providers, consultants, and local experts who need a simple way to capture leads and manage follow-ups without complex CRMs.
Online-first businesses
Teams selling products or services online who want their website to do more than just look good. It should actually convert and automate follow-up.
Teams wanting clean systems
Founder-led businesses ready to move beyond "everything lives in my inbox" to a simple, connected system that runs without constant manual intervention.
You don't have a 'website problem.' You have a system problem.
Most businesses think they need a better website. But the real issue isn't the site itself. It's that your website, forms, email, calendar, and workflows are all disconnected. You end up manually bridging gaps that should be automated, and important things slip through the cracks.
Leads come from everywhere: your website, social media, referrals, DMs, and you have no single place to see them all.
Follow-ups live in your head or scattered inboxes, so warm leads go cold while you're busy putting out fires.
Your website looks fine, but it doesn't actually do anything: no automations, no connections, just a digital brochure.
You're the glue holding everything together, copying and pasting between tools like a raccoon, hoping nothing falls through the cracks.
HTX fixes this by treating your site as part of a simple, connected system, not a standalone brochure.
What we actually build
We don't build generic websites or complex enterprise systems. We build the specific pieces that turn your scattered tools into one connected system.
Conversion-focused sites
Websites designed to do more than look good. They capture leads, qualify prospects, and guide visitors toward taking action. Every page serves a purpose in your revenue flow.
Smart forms & automations
Forms that connect directly to your workflows. When someone submits, they get confirmation, you get notified, and follow-up sequences trigger automatically. No manual copy-pasting required.
Lightweight dashboards & ops tools
Simple, focused dashboards that show you what matters: new leads, active projects, next actions. Built with tools you already use (or simple ones you'll actually adopt).
How working together actually works
A simple, focused process that gets you from scattered tools to a connected system in about 30 days.
Map the system
We start by understanding your current flow: where leads come from, how they move through your process, and where things break down. No assumptions, just mapping what actually happens today.
Design & build the web layer
We design and build the website, forms, and pages that fit your actual workflow. This isn't a generic template. It's built specifically for how you work and what you need.
Connect, test, refine
We wire everything together: forms connect to your tools, automations trigger correctly, and you get a simple dashboard to see what's happening. Then we test it with real scenarios and refine until it works smoothly.
Recent Work
Take a look at some of our recent projects that have helped businesses grow and succeed online.
Question intake system for a health education brand
View projectBuilt a secure question submission system that automatically removes sensitive data and routes inquiries to the right team members. Questions flow into a centralized dashboard with integrated notifications, eliminating the need to monitor multiple channels.
Reduced response time from days to hours
Automated sensitive data removal before staff review
Centralized all inquiries in one dashboard
Integrated email notifications for instant alerts
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Site refresh + lead flow for a local services business
View projectComplete website redesign focused on conversion, paired with an automated lead capture and follow-up system. New leads flow directly into their workflow with instant notifications and automated follow-up sequences.
Increased lead submissions by 40%
Automated follow-up emails reduce manual work
Real-time dashboard shows all new leads instantly
Mobile-optimized forms capture leads on any device
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Internal dashboard for an online-first team
View projectCustom dashboard that consolidates key metrics, active projects, and next actions in one simple view. Replaces scattered spreadsheets and multiple tools with a single source of truth that the team actually uses.
Replaced 5+ scattered tools with one dashboard
Team adoption rate over 90%
Reduced time spent finding information by 60%
Automated status updates eliminate manual reporting
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Ways to work with HTX Web Works
From design to deployment, we get your website shipped and ready to go!
Core System Build
A complete website, forms, and automation setup built specifically for your workflow. This is the foundation that connects your site to your tools and automates your follow-up process.
Custom website designed for conversion
Smart forms with automated workflows
Integration with your existing tools
Complete setup and training
Dashboard & Ops Layer
A simple dashboard that consolidates your key metrics, leads, and next actions in one place. Replaces scattered spreadsheets and multiple tools with a single source of truth.
Custom dashboard built for your needs
Real-time lead and project tracking
Automated status updates
Team access and permissions
Ongoing Systems Partner
Monthly partnership to keep your system running smoothly, add new features as you grow, and optimize based on what's actually working. We become part of your team.
Monthly system maintenance and updates
New features as your needs evolve
Performance optimization and improvements
Dedicated support and quick response
Common Questions
Yes, we're based in Houston, Texas. We work with businesses locally and remotely. Most of our clients are online-first or have remote operations, so location isn't a barrier. We can meet in person if you're local, or work entirely remotely if that works better for you.
We work with tools you likely already use or simple ones you'll actually adopt. We typically use: websites (Next.js, Webflow, or whatever fits), forms (Tally, Typeform, or native), simple CRMs (Airtable, Sheets, Notion), and automation tools (Make, Zapier, or native integrations). We avoid forcing you into complex enterprise tools. If you're already using something, we'll work with it. If not, we'll recommend the simplest option that actually works.
Book a 20-minute strategy call. We'll talk through what's broken in your current setup, identify the biggest leaks, and see if we're a fit. If it makes sense, we'll outline a simple system design and timeline. No pressure, no sales pitch. Just a real conversation about your operations.
Ready for a website that actually does some work?
If your business feels held together by DMs, scattered spreadsheets, and manual copy-pasting between tools, you're ready for a simple system that actually works. Let's turn your website, forms, and workflows into one connected system that runs without constant manual intervention.
Prefer email? with a sentence or two about what you're trying to fix.