Houston web & AI studio
Houston web & AI studio building custom systems for small teams and owner-led businesses.
We build sites that act like a front desk, sales assistant, and simple ops hub, so your business feels less 'held together by DMs.'
Built for teams that are done duct-taping their operations together
We work with businesses that have outgrown scattered tools and manual processes. If you're ready to turn your website, forms, and workflows into one simple system that actually runs without you, we're a fit.
Local businesses
Service providers, consultants, and local experts who need a simple way to capture leads and manage follow-ups without complex CRMs.
Online-first businesses
Teams selling products or services online who want their website to do more than just look good. It should actually convert and automate follow-up.
Teams wanting clean systems
Founder-led businesses ready to move beyond "everything lives in my inbox" to a simple, connected system that runs without constant manual intervention.
You don't have a 'website problem.' You have a system problem.
Most businesses think they need a better website. But the real issue isn't the site itself. It's that your website, forms, email, calendar, and workflows are all disconnected. You end up manually bridging gaps that should be automated, and important things slip through the cracks.
Leads come from everywhere: your website, social media, referrals, DMs, and you have no single place to see them all.
Follow-ups live in your head or scattered inboxes, so warm leads go cold while you're busy putting out fires.
Your website looks fine, but it doesn't actually do anything: no automations, no connections, just a digital brochure.
You're the glue holding everything together, copying and pasting between tools like a raccoon, hoping nothing falls through the cracks.
HTX fixes this by treating your site as part of a simple, connected system, not a standalone brochure.
What we actually build
We don't build generic websites or complex enterprise systems. We build the specific pieces that turn your scattered tools into one connected system.
Conversion-focused sites
Websites designed to do more than look good. They capture leads, qualify prospects, and guide visitors toward taking action. Every page serves a purpose in your revenue flow.
Smart forms & automations
Forms that connect directly to your workflows. When someone submits, they get confirmation, you get notified, and follow-up sequences trigger automatically. No manual copy-pasting required.
Lightweight dashboards & ops tools
Simple, focused dashboards that show you what matters: new leads, active projects, next actions. Built with tools you already use (or simple ones you'll actually adopt).
How working together actually works
A simple, focused process that gets you from scattered tools to a connected system in about 30 days.
Map the system
We start by understanding your current flow: where leads come from, how they move through your process, and where things break down. No assumptions, just mapping what actually happens today.
Design & build the web layer
We design and build the website, forms, and pages that fit your actual workflow. This isn't a generic template. It's built specifically for how you work and what you need.
Connect, test, refine
We wire everything together: forms connect to your tools, automations trigger correctly, and you get a simple dashboard to see what's happening. Then we test it with real scenarios and refine until it works smoothly.
Recent Work
Take a look at some of our recent projects that have helped businesses grow and succeed online.
Question intake system for a health education brand
View projectDiagnostic Equity is a free, human-powered service that helps people make sense of lab test questions and results by connecting them with laboratory professionals. HTX Web Works built the web system behind that experience: a public intake flow, a backend expert queue, automated notifications and delivery, and a CMS that publishes articles into the Health Discovery Hub.
Key Features
Public-facing intake on the landing page
Backend question queue for experts
Review and validation step
Results
Replaced "monitor multiple channels" with one centralized intake system and a clear expert queue.
Enabled a consistent user expectation: responses are typically delivered within 24–48 hours (as stated on the site).
Added a second growth loop: a CMS-driven Discovery Hub that keeps delivering value even when a visitor is not submitting a question.
Fast, mobile-first brand site for a Houston streetwear label
View projectPatio SZN is positioned as authentic Houston streetwear, "born in Screwston," with a lifestyle-forward voice that blends street energy and a more premium feel. HTX Web Works built a clean, high-conversion web presence that supports the brand story, makes the drop easy to shop, and stays light enough to load fast on phones.
Key Features
Brand-forward landing experience
Shop / product flow built for drops
Conversion basics that don't ruin the vibe
Results
Faster load time and smoother mobile experience during drop traffic
Higher conversion from social traffic
Growth of email list for future releases
Cleaner customer path from "brand discovery" to purchase
Public-facing personal site with a rate-limited "Socratic coach" web app
View projectPersonalSocrates was built for a client who wanted a personal site that also functioned as a dedicated place to ask questions and think. Instead of relying on mainstream AI services and accounts, the client financed a custom web app that delivers a simple "Socratic coach" experience through their own website. Although it was built for personal use, the client chose to keep it open to the public, with rate limits in place to prevent abuse and control operating cost.
Key Features
A personal website with a built-in coaching experience
A reflection-first Q&A flow
Public access with rate limits (safety + cost control)
Results
The client now has an owned, single-purpose space for reflective Q&A that doesn't depend on signing up for consumer AI tools
The project works as both a personal web presence and a live product people can try
Rate limits make "open to the public" practical: the site stays available without turning into an attack surface
Ways to work with HTX Web Works
From design to deployment, we get your website shipped and ready to go!
Core System Build
A complete website, forms, and automation setup built specifically for your workflow. This is the foundation that connects your site to your tools and automates your follow-up process.
Custom website designed for conversion
Smart forms with automated workflows
Integration with your existing tools
Complete setup and training
Dashboard & Ops Layer
A simple dashboard that consolidates your key metrics, leads, and next actions in one place. Replaces scattered spreadsheets and multiple tools with a single source of truth.
Custom dashboard built for your needs
Real-time lead and project tracking
Automated status updates
Team access and permissions
Ongoing Systems Partner
Monthly partnership to keep your system running smoothly, add new features as you grow, and optimize based on what's actually working. We become part of your team.
Monthly system maintenance and updates
New features as your needs evolve
Performance optimization and improvements
Dedicated support and quick response
Common Questions
Yes, we're based in Houston, Texas. We work with businesses locally and remotely. Most of our clients are online-first or have remote operations, so location isn't a barrier. We can meet in person if you're local, or work entirely remotely if that works better for you.
We work with tools you likely already use or simple ones you'll actually adopt. We typically use: websites (Next.js, Webflow, or whatever fits), forms (Tally, Typeform, or native), simple CRMs (Airtable, Sheets, Notion), and automation tools (Make, Zapier, or native integrations). We avoid forcing you into complex enterprise tools. If you're already using something, we'll work with it. If not, we'll recommend the simplest option that actually works.
Book a 20-minute strategy call. We'll talk through what's broken in your current setup, identify the biggest leaks, and see if we're a fit. If it makes sense, we'll outline a simple system design and timeline. No pressure, no sales pitch. Just a real conversation about your operations.
Ready for a website that actually does some work?
If your business feels held together by DMs, scattered spreadsheets, and manual copy-pasting between tools, you're ready for a simple system that actually works. Let's turn your website, forms, and workflows into one connected system that runs without constant manual intervention.
Prefer email? with a sentence or two about what you're trying to fix.